OPPORTUNITY

Almost half of the elderly population has at least one chronic disease. The bulk of health spending is spent on treating chronic illnesses. At the same time, 50% of the chronically ill do not take (or do not take regularly) their prescribed medications nor follow the recommended treatment methods. They are not well informed on how to follow the newly established therapy and medications in order to improve their effectiveness and limit the adverse effects. They are not aware of how drugs interfere with one another or with different foods, which may lead to negative reactions and often to abandonment of treatment.

How might we use the potential of technology and data to help patients improve drug and therapy compliance?

Nowadays, data is the basis of all our online interactions. The more data we receive from our customers, the better, faster and more accessible service we will be able to provide through a variety of channels.

How might we use technology and data (artificial intelligence, chat-bots, sensors, etc), to empower and incentives our clients to proactively care for their health and well-being?

The pharmacy of the future will not be a place where only medication is sold, rather it will be a trusted partner helping patients to take proactive care of their health and live a healthier life. Through data, the smart pharmacy will be able to offer personalized real-time suggestions.

How might we use technology and data to tailor the product offering for every client on their journey from daily personal care to well-being, beauty, prevention and treatment?

Technology has enabled continuous real-time monitoring of patients via connected IoT devices and forced the simplification of almost all daily tasks. Homes of elderly folks can also be designed to benefit from current technologies

How might we:

• Use tech/digital services to create a holistic solution to support elderly people in their daily self-care and safety at home?
• Address monitoring, reminding and alerting about health conditions, adherence, safety and doctor appointments?
• Support elderly’s remote access to doctors/HCP for virtual feedback & recommendations?
• Design smart homes in service of the elderly?

As one ages, the social circles often start to diminish. Staying connected and being self-sustainable in the current digital world should no longer be a tall order.

How might we:

• Use tech to increase health literacy in order to be proactive in prevention?
• Enable elderly people to stay connected with their family and community as well as to enrich their social life?
• Use technology to educate, motivate and engage elderly people to stay active?
• Use AR/VR to foster social connectivity – virtual meetings, activities, visits?

The truth is, good health is incredibly complex, and there are lots of tiny tweaks we can make to our daily habits in order to help us live longer, and with more energy, focus, and happiness.

Each of us has the desire to do those positive changes so how can we help ourselves easily turn each desired action into a habit.

How might we inspire and empower people to take an active role in their own health and embrace the triad of Healthy life – movement, nutrition and mental health?

We take care of our cars by taking them regularly for preventive technical checkups. Why don’t we do this with our own bodies as well? How often do we proactively go and check on our health and health metrics? Based on data, consumers are relying more on self-diagnostics in order to manage their own health, but there are no solutions that are integrating this information for holistic health management and connecting it with healthcare providers. Also, the accumulation of this personal health data does not necessarily improve health outcomes. What ideas do you have to solve these challenges?

How might we:

• Help people focus on preventive care and early health risks diagnosing to stay healthy through their entire life?
• Help people change their unhealthy behaviours and increase wellbeing?

When we get diagnosed with an illness our patient journey is frustrating, emotionally tiresome and often fruitless until (often by chance) we find the one doctor or course of treatment that will help us. Could the power of data and technology help us fix that?

How might we:

• Ensure personal, decent and cost optimized healthcare services through the whole cycle of the patient journey?
• Become a one-stop shop for timely, well organized, reliable and adequate information of solving your healthcare needs?